long-term focus. In addition to their mission to develop the ideas, they seek to put them into practice. Ideas that remain in the form of reports without being put into practice are designated by the institution as failures in the pursuit of the mission. Second, the other project developers have an interest in starting new businesses or expanding the existing businesses within the Dutch maritime industry. In the current competitive market, it is easier to establish a new company following the innovation than it is to penetrate the existing market. Although marine-park project design is not the only activity of the designers and developers, their interest in developing it and changing the maritime system by implementing innovative ideas is very strong. The stakes are further enhanced by the substantial underlying idea of renewable energy production and, more specifically, energy creation from wind, waves, biomass and similar sources. National governments have a strong interest in the role of facilitator, while regional and local governments are interested in these kinds of projects to the extent that they develop economic activity and create new employment opportunities without decreasing the quality of life for individual citizens. Other public organizations are apparently interested in protecting the rights of the current industries existing within the marine-park area (e.g. Productschap Vis) and ensuring the availability of alternative and fair income. The main stakes of potential member companies and partners include business development, new business opportunities and the expansion of existing companies through the sale of the knowledge and experience generated by the test farm, through the implementation of innovations for sustainable development and similar endeavours. Meanwhile, the end-product users have an interest in innovation in new raw materials, primarily as a source of protein (e.g. for animal feed, pipes or energy production). In other words, end-product users seek new market opportunities in order to strengthen their innovative positions and ensure corporate stability in the face of competitive rivalries and a rapidly changing environment. Although they have strong interests in the new products (e.g. new raw materials), these companies are not dependent upon the realization of marine-park projects for their continuation. Financial institutions have strong interest in financing the business, lending money and, accordingly, earning interest in return. They are not enthusiastic for direct investments, however, in projects that are not viable. Knowledge institutes have a stake in developing sustainable projects in which all possible environmental impacts have been considered. They also seek to develop knowledge and help other companies in the Netherlands to develop new products, processes and systems. For these institutes, marine-park projects are very important, and their interest in their development is very strong. Environmental organizations are interested in promoting sustainable methods of producing renewable energy (e.g. wind or biomass). The strength of their interest depends upon the size of the project and its potential environmental impact. 23 Pagina 33
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