16 Empirical data were gathered by organizing several semi-structured, face-to-face interviews with representatives from each stakeholder group. Important strategic choices were involved in decisions regarding who should be considered a key stakeholder, how and when. After a sufficient number of interviews had been conducted, the results were analysed. Together with the results of the literature study, the results of the analysis were used to draw conclusions and formulate recommendations. 3.2 Interview protocol Based on the suggested literature, the potential stakeholders were categorized into six groups. One or two representatives of each stakeholder group were interviewed. It is should be mentioned that the workshop ‘Zeewieren als duurzame grondstof ’ [Seaweed as sustainable raw material], which was organized by InnovationNetwork, was of great importance at the start of this research. In addition to increasing the awareness of stakeholders regarding the project, the workshop provided an opportunity to gather proper empirical data for this study. Following the workshop, appointments were made with the representatives from the stakeholder groups by e-mail and telephone. It should be noted that stakeholders who did not participate in the workshop were contacted in addition to those on the workshop contact list, although there was little response (20%) from the non-participating stakeholders. These stakeholders were reluctant to be interviewed, as most were completely unaware of the project, and they found it difficult to discuss a subject of which they were not aware. Despite these difficulties, 14 successful semi-structured interviews were conducted in December 2010 and January 2011, covering various aspects of marine-park stakeholder analysis. 3.3 Questionnaires Based on the literature study and methodology, a general questionnaire was constructed and used to derive specific questionnaires for each group of stakeholders. Each questionnaire contains 22 to 24 questions, both closed and open questions. For closed questions, respondents were asked to choose on answer from a set of possible responses. For open questions, they were expected to give their opinion. In general, it took from 30 to 45 minutes to complete the questionnaire. In most cases, the project was discussed with respondents after they had completed the questionnaire; this discussion lasted approximately 15 to 20 minutes. All of the interviews were recorded and transcribed. For reasons of confidentiality, the recordings and transcripts will not be published. Pagina 26

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