can accelerate the realization of marine-park projects through their support. In contrast, projects can be delayed by the resistance and non-cooperative behaviour of stakeholders whose stakes are in conflict with the objectives of the project and whose expectations are negative. The strategic involvement of key stakeholders at the right moment through carefully chosen communication channels is therefore an essential part of ecosystem-based management. The analysis of the results leads to number of strategy recommendations and learning points for the designers and developers of marine-park projects with regard to proper stakeholder management and the effective realization of these projects. The recommendations are presented in two groups: (1) recommendations for project management and (2) recommendations for communication. The main recommendation to the project designers and developers is creation of a management team to deal with technological aspects of the project realisation, as well as with the organisational, financial, strategic and stakeholder management issues. Second important step is to strengthen the communication not only among the project designers, developers and knowledge institutes, but also with the potential member companies and partners, financial institutions and environmental organisations. Keywords: Marine parks, System Innovation, Stakeholder Analysis. 3 Pagina 13
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