48 How do you think you assimilate knowledge? good concept sells itself is simply being optimistic. This virtually never happens in practice, no matter how good the new “a really good concept sells concept is. In fact, many promising itself ”… I don’t know who ideas are even denied space for thinks that, but it was experimentation. The social system is certainly never the working sluggish, unreceptive and reluctant to assumption of InnovatieNet- adopt novel concepts. Lately, Innovatiewerk. Even in our very first Netwerk has frequently followed bypass stories about the transition strategies in order to create room for arenas, we highlighted the experimentation. That’s fine in itself. inertia of existing systems and But what are the consequences for the their resistance to change next phase of widespread dissemination? Will the bypass strategy still work in the phase when knowledge needs to be transferred and propagated in as yet unknown places? Regarding the issue of knowledge assimilation we decided to look at the post-experimental phases in closer detail. What are their characteristics, what obstacles do we encounter and how can these be addressed? The analysis was performed, making use of an analogy with slow ecological systems. Ecological systems feature all sorts of feedback mechanisms which also occur in institutional systems. Sustainable change means recognizing that the introduction of new concepts can only succeed if numerous subsystems change along with the principal system. When setting system changes in motion on the basis of a new concept, we distinguished three spaces: the development space, the intermediate space and the dissemination space. The first space is where the concept is developed by professionals who are genuine believers in the new concept; the second space is where the initial institutional embedment takes place, often still in pilot situations; the third space involves the widespread application. The innovation managers recognized the spaces; it gave them a clear framework for sharing and organizing experiences. Essential differences between the knowledge assimilation mechanisms in the three spaces were also found to exist. One Pagina 53
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