case study: ron van zwet for use as community gardens by local customers. Pictured to the right are some images of his customer’s plots, all of which are naturally polyculture systems. In the second half of this greenhouse, Ron and his team have been growing a mix of additional vegetables for local sale to the same customers who have personal garden plots on site. PILOT POLYCULTURE CROPPING Ron’s greenhouse is in some ways ideally suited to applying a test polyculture because he already has begun establishing a retail sales channel. Ron still has six additional hectares of greenhouse available for cultivation. A 740 m2 area in one of these greenhouses will potentially be dedicated to testing out an experimental polyculture. The plot will be used without supplemental heating or lighting. Ron van Zwet, a grower in Almere, currently has two greenhouses, which, until recently, were both used to cultivate vine roses. Ron is among a few pioneers in the greenhouse sector who are experimenting with new business models and integrated retail sales. Earlier this year, he opened one of his older greenhouses to an entirely new model: renting plots inside his greenhouse 22 / 64 Pagina 21
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