Summary 99 Commercializing nature Hoogstra-Klein, M.A. et al, Wageningen UR – Forest and Nature Policy InnovationNetwork Report No. 13.2.316, Utrecht, The Netherlands, April 2013. Like many sectors and industries, the Dutch nature sector is confronted with a rapidly changing environment. The Dutch government’s sweeping cuts on nature spending in recent years have been a particularly unsettling factor in the nature sector. Some even claim that this austerity drive poses a major financial threat to forest and nature management organizations in both the public and private sector. But the actual magnitude of that threat is not clear. The extent to which forest/nature management takes place on a commercial basis (and, if so, with what success) is unknown. The first question for this research, therefore, was: How commercial is the nature sector? It is not easy to define what is and what is not ‘commercial’, but for the purposes of this study we have broadly defined a ‘commercial enterprise’ as everything that is not a hobby. According to this definition, we can conclude that 77% of the surveyed management organizations in this study operate along commercial lines. A total of 14% of the surveyed organizations aim to operate cost efficiently, 63% aim to generate income, break even or achieve a profit in the short/ long term. Of this latter group 60% actually manage to achieve their financial objectives, 40% do not. Why some succeed and others fail is not entirely clear. It is clear, however, that the size of the organization or area of forest does not provide the explanation. Pagina 110
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