Summary 29 In search for a scale that inspires trust Slob, Marjan InnovationNetwork Report No. 12.2.300, Utrecht, The Netherlands, May 2012. The advent of large-scale entrepreneurship was closely related to a modernist control philosophy as pioneered early last century in the Ford car factories. This control philosophy is aimed at streamlining production processes to reduce the cost price. Accordingly, increases in scale are pursued with a view to generating efficiency gains and expanding turnover. This modernist control philosophy was also applied in Dutch agriculture and undoubtedly brought great prosperity. In the eighties semi-public organizations in education and healthcare also started to be instructed to improve their efficiency. Directors typically responded by increasing the scale of their organizations, streamlining processes and adopting smart specialization strategies. The resulting ‘healthcare factories’ and ‘mammoth schools’ are now attracting criticism from wider society. Because the disadvantage of splitting up production processes is that the organic connection between the processes is quickly lost from sight. Directors and entrepreneurs find it hard to prove they are genuinely committed to the services they deliver, which makes the public wary and suspicious of their motives. There is now a widespread perception in society that size and scale are, by definition, in conflict with loyalty and commitment. In response, present-day directors and management experts assert that scale need not necessarily arouse discontent or suspicion – provided Pagina 38
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