C. Targeted upscaling and broadening of successful pilots • Hospitality function: further development and dissemination of the ‘Hospitality for entrepreneurs’ concept by encouraging land owners to set up nature-based recreational deals with local recreational entrepreneurs; • Social workplaces and care in nature and landed estate management: upscale this new service through knowledge development, knowledge dissemination, standardization and quality improvement; • S(up)port for Nature: further institutionalize this concept combining sports events and care for nature; • Services cooperative: develop regional partnerships between (small) land owners to organize and commercialize (new) products and services in an effective and efficient manner. 67 Pagina 75

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