C. Targeted upscaling and broadening of successful pilots ⢠Hospitality function: further development and dissemination of the âHospitality for entrepreneursâ concept by encouraging land owners to set up nature-based recreational deals with local recreational entrepreneurs; ⢠Social workplaces and care in nature and landed estate management: upscale this new service through knowledge development, knowledge dissemination, standardization and quality improvement; ⢠S(up)port for Nature: further institutionalize this concept combining sports events and care for nature; ⢠Services cooperative: develop regional partnerships between (small) land owners to organize and commercialize (new) products and services in an effective and efficient manner. 67 Pagina 75
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