of shifting away from cost competition towards product competition, both internationally and within the Dutch greenhouse sector. Though challenging, this strategy can be realized by adjusting the current innovation system. Process innovation will always remain important. Both with strategy 1 and strategy 2 the evolution path of process innovations will be influenced by the selected product or marketing innovation strategy. Another vital factor for the innovation system which applies for both strategy 1 and 2, is the reduction of the distance between the primary entrepreneur and end consumer. 28 Pagina 33
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