stimulate participation and enterprise among citizens and vulnerable individuals; a concrete example of New-style Welfare! The debate about ownership of public spaces and the recent habit of using them productively for the local economy (edible public spaces) was also a subject regularly raised during the interviews. The range of values discussed in the interviews stem from eight important social issues: 1. The development of new views on public space in cities and villages; a broader perspective when considering solutions to social problems. 2. Not only think comprehensively, but also act comprehensively in the interests of a united community! 3. The idea that physical space has an impact on exercise, which is becoming more deeply engrained in society. Designers, architects and urban planners are keener to create an exercise-friendly environment in built-up areas. 4. In the case of new and existing sports facilities, the current trend is towards open, multifunctional and landscaped sports parks, where sport, leisure and landscape go hand-in-hand. 5. The WMO [Social Support Act] has prompted a New-style Welfare movement, in which entrepreneurship & civic participation have become important issues. A differentiated supply within the fruit concepts would be a good way of linking this to care for, and participation by, more vulnerable groups; 6. The threat to biodiversity in urban areas. 7. City-dwellers feel no involvement with fruit farming. 8. A healthy lifestyle for young and old: healthy food and exercise. The interviews highlighted four social breakthroughs, which could provide a basis for implementing the concept in the form of pilots: • The development and implementation of a management company, with the working title ‘the social public space company’. It should be a collaboration between residents, private parties and government, revolving around a healthy lifestyle, local produce, participation and enterprise. • Use fruit to encourage biodiversity on the edges of inner cities and urban areas (holistic fruit), and to promote specialist trades such as bee-keeping and the maintenance of standard fruit trees. • Use the concept of sport fruit as an instrument to transform closed sport accommodation into open, landscaped and multifunctional parks, where biodiversity and local participation are paramount (roughly 99% of sport parks are closed outside sporting hours). • Social fruit could be the long-term solution to the daily maintenance and management of public green spaces, and creates a golden opportunity for encouraging citizens, newcomers and groups of vulnerable people to participate in society. To do justice to the findings from the interviews with the network and to accomplish the required link between the fruit-growing sector and ordinary citizens, all the ideas and insight collected up until now must be properly (and practically) organized. It should be organized on the basis of two learning processes in the shape of pilots exploring 35 Pagina 42

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