acquire and retain customers and boost their sales, profitability and cash flow. From a macro-economic perspective these programmes serve to strengthen the regional economy, preserve SME businesses, and strengthen regional employment, diversity and identity. The costs of introducing the programme are manageable and the investment can be earned back over time. The programme can also be set up in several regions, with interregional cooperation strengthening the beneficial impact of the programme without weakening the advantages. We will be happy to discuss ways of realizing this programme with you. 22 Pagina 27
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